Gooyong Kim – From Hybridity of Cultural Production to Hyperreality of Post-feminism in K-pop: A Theoretical Reconsideration for Critical Approaches to Cultural Assemblages in Neoliberal Culture Industry (pages 125-159)

Abstract
This paper evaluates a current discourse of cultural hybridity that is deployed to examine the global success of local popular culture from South Korea. Indicating the discourse is descriptive without retaining an explanatory merit, I propose an alternative perspective based on Jean Baudrillard’s notion of simulation and hyperreality, while focusing on the political economy of cultural hy...